When we partnered Nike and Hood To Coast, one of the goals was to introduce the Nike Plus system to the Portland Community. Little did we know the response would be so strong! We had so many runners join our team that we placed 7th worldwide! We combined on-air and streaming with an online element resulting in hundreds of listeners requesting more information about the Nike Plus system, capping off a tremendous campaign.
John L. Scott Real Estate
Digital Elements - Online Contest/Streaming
Almost 10,000 people entered our online contest for John L. Scott. Contests like this can provide opt-in sales leads, bounce back coupons and more. Like most of our Digital campaigns, our John L. Scott campaign combined on-air with streaming and online elements.
Camp Howard
Digital Element - Survey/Database Builder
Camp Howard came to us with a need to build a list of highly targeted consumers wanting more information about Summer Camps for kids. We implemented one of our surveys, designed questions and offered ideas for their e-mail campaign. The results were fantastic...
"We wanted to harness the demographic of the station in a way that could produce an interaction with the listener and community member and deliver a specific call to action. CBS skillfully and quickly helped us create a very impactful campaign with actual MEASURABLE results which is usually something you must forfeit in radio advertising. We had results within ONE HOUR. Amazing in radio advertising." --Theresa Baker Development Director, Camp Howard
